The elevator challenge. Generating 200 ideas a month using only 5 minutes of your day

We would be surprised if we think about all the “dead moments” we have during a day. Most of those moments last only for a few seconds or a couple of minutes, and maybe that´s why we don´t have them present. It’s like if our brain is in Standby mode, and during those seconds (or minutes) don´t process any relevant information, or if we couldn’t remember anything about what the brain is processing.

I recently realized that, on a typical weekday, I use an elevator between six and ten times a day. And I can´t remember what was in my head any time I used the elevator in the last week. During those seconds, my brain whitens and enter into another dimension. When the door opens again, my brain returns from that dimension.

From now on, I want to start an experiment: Every time I use an elevator, and before it reaches the destination floor, I must have thought on some idea. Any kind of idea, no matter how nonsense or stupid it might seem…the only thing that matters: having an idea in my head before I get out of the elevator.

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