In this days, people only talk about the “macro” and the “mega”. There are mega malls, mega movie theaters, and everyone is concerned about the macroeconomic situation.
The motivational images from Instagram says that we need to “Go big”, to aim for mega objectives and mega results.
We live in a very conditioned environment. For the media and big companies, is extremely easy to impose new trends and “fashionable things” among people. If suddenly, the only things that we start seeing on TV commercials and the press are mega projects, mega stadiums and mega constructions, unconsciously, we will start looking for the “mega” and the “macro” in anything we do.
And that´s the problem. Once we are conditioned, we transfer that conditioning to everything we do.