Forget about “going big” and the mega goals. The key to achieving more are the micro details

In this days, people only talk about the “macro” and the “mega”. There are mega malls, mega movie theaters, and everyone is concerned about the macroeconomic situation.

The motivational images from Instagram says that we need to “Go big”, to aim for mega objectives and mega results.

We live in a very conditioned environment. For the media and big companies, is extremely easy to impose new trends and “fashionable things” among people. If suddenly, the only things that we start seeing on TV commercials and the press are mega projects, mega stadiums and mega constructions, unconsciously, we will start looking for the “mega” and the “macro” in anything we do.

And that´s the problem. Once we are conditioned, we transfer that conditioning to everything we do.

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The right mood doesn’t exist – You are just lazy

Today, I woke up with no “mood” for writing. Instead of writing, I started wondering why people think there’s a requisite and a social norm that dictates that, to do something, you need to be in the right “mood”. In fact, who invented the categories and the labels to know how many types of “moods” there are and when to use them? Is like, from one moment to another, all the activities and the things that we do in our daily life began to depend on one emotion or a specific state of mind. And if we are not synchronized with that emotion, we have the excuse to evade and postpone that activity that we need to do.

So, every time life becomes more complicated. Now, to do something, not only we need to be in the disposition to do it and think how to do it, but we need to consult with our “mood” to see if we get permission to do it.

And this situation presents the perfect context to become popular: A sticky word (mood) and an excuse to not do what we need to do: “I didn’t write today because I wasn´t in the mood”. “I didn’t finish the design that my client asked because I wasn´t in the right ‘mood’ for designing”.

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Being selfish can be good. Selfishness as a way to find the potential value of things

The mind has different types of “containers”. And in one of those “containers” is where we store the need of reciprocity and gratitude that we feel when someone helps us.

People say that the more we help others selflessly, we should feel better and we will get more rewards.

Actually, I don’t think there is something as a disinterested collaboration. In every action, there is always an interest of each of the parties, although in many cases this interest is difficult to identify at a glance.

It seems crazy to believe that selfishness, to some extent, it´s something natural and necessary. A bit of selfishness is present in every interaction that we have. But do not misinterpret this, often the interest we seek is simply to feel better.

So, rather than continue believing that thinking in ourselves first is bad, we should evaluate it from an objective point of view.

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Getting attention Ozzy Osbourne style

Millions of people know Ozzy Osbourne for his music, especially during his time as vocalist of Black Sabbath. Others know Ozzy for MTV reality show “The Osbournes” and others might know him as the degenerate who bit the head of a living bat during a concert.

Undoubtedly, a unique way to attract attention.

Some versions say that Ozzy thought the bat that a fan threw on stage was made of rubber and that’s why he bit it.

I am not interested to know what is the true version of the story, nor is the objective to decide whether this act was right or wrong … the point is this: Ozzy was able to draw attention and knew how to capitalize this for the rest of his life.

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Simplicity is undervalued

I’m not sure in what moment of history someone had the idea to think that there is a linear relation between the level of complexity of an idea (or project) and its level of importance. It seems that many people agreed with the first person that thought that, because today is very common to think that the more complex is something, the better.

Sometimes, that is an incorrect perception. In many cases, the relation between complexity and quality is inverse. Actually, I think the people that can make something big, important, meaningful but at the same time keeping it simple and understandable has more merit than other person that makes more complex, “important” things that, at the end, has the same function or objectives.

We see this problem in any type of context:

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